In-game purchasing: Adults aren't "buying" it

First, there was advertising to children on TV, which boomed circa 1985. Then there was product placement in kids' TV. Now, game companies are aiming to get kids to spend money on virtual items on games for their smartphones and computers

Recently, Apple refunded over $2,600 USD to 5-year-old Danny Kitchen's parents (England) who let him play games on their iPad and ran up the bill playing Zombies versus Ninjas. In fact, it only took him 10 minutes to download an over $100 USD add-on 19 times.

Well, at least the kid looks happy...

The fact that Apple reimbursed the parents leads me to believe that Apple knows what they are doing in pressuring consumers, as paying the parents this large sum of money after the child's absent-minded downloads admits fault. It is self-incriminating.

Further, this article explains that in January 2013, there was a 300% increase in consumer complaints about add-ons fees for web games and games on iPads.

In my Social Media class, we discussed kids' addictions to games. While there are adolescents and adults not only in the U.S., but also in Japan, China, and in Europe spending large amounts of money on games, having a 5-year-old run up a large bill is ridiculous. While Danny may not be addicted as much as simply enjoying games, these games fees can easily get out of hand. To consider an adult spending this much money is equally concerning, because that money can be used for a mortgage payment, car insurance, or even a vacation --more important things than the instant gratification of collection virtual jewels.

 We know that WoW is a computer game that is highly focused on items and developing one's character. Imagine the amounts of money WoW addicts spend. Now image what adults trying to pass the time spend on silly smartphone games. Again, addiction is one thing, but money is another. The facade of spending 99cents here and there adds up over time and while adults may not be addicted, it is basically gambling. You cannot guarantee the add-ons will help you win the game, but money is still poured in. Overall, we need to be aware of the effects of buying add-ons and apps.

Moreso, we need to educate our children on media literacy.