Sunday, June 30, 2013

Putting the social in social media ad placement.

It's a great day when you go on BBC News and see that Facebook will be more responsible with ads --even moreso when you see the line "Earlier this month, Facebook was forced to act against misogynist content on its site after protests from women's groups led some advertisers to suspend campaigns."

Social media is working to be a voice despite controversy of whether social media actually is a vehicle for social movement.

Facebook is placing restrictions on where ads can be placed rather than their normal ad randomization. They are removing advertising from many pages since some ads can show up oddly on certain pages. On example the BBC notes is that a recent M&S (who has suspended ads on Facebook until further notice) ad with a woman and her shadow appeared on a "cute and gay boys" page. Overall, Facebook now vows to watch out for ad placement so it does not appear in controversial places.

Facebook is also reportedly under fire for sexism as well, which may or may not have to do with such ads.

I am thankful they they will be more thoughtful with ads. While an ad-free world would be great, I realize that advertising needs to occur for the world to make money. I'm a realist but also can't stand seeing women in abusive or submissive positions in ads. It's unnecessary. If people are going to see the ad one way or another, why should it be demeaning? To me, that's not gonna make money.

And don't get me started on Papa John's. They can give away free pizza but can't afford to pay benefits and a decent wage to their workers? #notbuyingit.

Anyway, bravo for more thoughtful ad placement. Let's hope that the ads can be cleaned up, too.

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