Crest brand has 2D, black-and-white impressions

#NOTBUYINGIT

This commercial has been bothering me for a long time, so naturally, I want to talk about it. Who in their right mind would right this into a script for a narrator: "He could be the one: Soul mate, husband, loving father to your children, but first, you've got to get him to say hello." Cue how Crest 3D White Arctic Fresh Toothpaste could attract men to women.

Thankfully, I'm not the only one insulted by the gender-typing in this commercial. I'll let the comments speak for themselves. While some may come off as sexist (one even said that this commercial showcases the "typical women deer shit" of never living in the moment and always waiting for Prince Charming), overall, the commenters see that this is a low blow to women's purpose in life.

Overall, these questions come to my mind, and thankfully, the commenters think so too:

First of all, why should the woman wait for the man to say hello?
Secondly, why should we assume all women want to get married? And to a man?
Thirdly, who is to say that all women want children?

Commercials like this are reasons why advertisers need to get a clue. If ad viewers are reacting like this in social media, they will lose profit (see my blog post from March). RESIST AND MULTIPLY.

However, this isn't the first time Crest has used tasteless tactics in advertising, most notably playing on people's women's fears. This toothpaste commercial plays on women's fear that they will always be single. And this other Crest commercial is no better in playing on fear.

We first see a woman on her wedding day in her virgin white dress...but alas, Crest relates that with time, your teeth turn yellow just like your once white wedding dress and happy marriage memories!!! If that's not bad enough, they also relate quite boldly in screen text that "If you're not whitening, you're yellowing." Cue Crest's 3D White Strips as the remedy to your fear.


Again, advertising needs to stop scaring people into buying products. Seriously. You are worth more than your once-white wedding dress or waiting for a man to say hello.

I can only imagine what Dove's "real women" would think of this! Shame on you, Unilever...

We need more positive messages in media. I know that the Dove ads are being praised for positivity, but they are also owned by the same company that sells Axe, which objectifies women by showing them as only existing for men's entertainment. If you don't know what I'm talking about, look here. Surprise surprise, it was on MTV!!!

Let's get smarter, people. Tell Crest you aren't buying it.